Answers to what brokerages ask about real-estate CRMs

The best real-estate CRM for an Indian brokerage is one built around how property is actually sold here: portal leads, site visits, WhatsApp follow-up and large sales floors, and ARIA is built specifically for that.

ARIA brings leads from your website and portals such as 99acres, MagicBricks and NoBroker into one pipeline, logs calls and WhatsApp follow-ups against each lead, and gives team leaders a daily view of every rep. It also covers the work around sales, including hiring, commissions and attendance, so a brokerage can run on one platform instead of several.

When comparing options, check three things: whether portal leads arrive without manual entry, whether calls and WhatsApp conversations are captured against the lead, and whether the pipeline stops deals from silently slipping backward.

Yes. ARIA uses AI to decide which real-estate leads need attention first, and turns that into a concrete next step rather than a number reps learn to ignore.

Every rep sees a suggested next action on each lead, team leaders get suggestions on which leads to move to which rep, and each sales call is analysed so the follow-up reflects what the buyer actually said. The result is prioritisation your team can act on during the day, not a score column in a report.

Assess every resume on several dimensions, flag duplicates and resumes that copy your own job description, and send every flagged application to a human reviewer instead of rejecting it automatically.

ARIA's hiring module works this way. It is built to catch the resume that was clearly written by AI for your exact job post, and it routes that resume to a person rather than silently discarding it, so genuine candidates who used a writing tool are not lost. Assessments are checked against how candidates actually performed in interviews, which keeps them honest over time.

ARIA tracks both: calls are placed and recorded through the platform and attached to the lead automatically, and WhatsApp follow-ups are logged on the same lead timeline.

After each call, ARIA transcribes and summarises the conversation and drafts a follow-up for the rep to review and send. Team leaders can see the full history of every lead without asking reps to type notes, which matters on a busy sales floor where most follow-up happens on WhatsApp.

Yes. ARIA generates a campaign-ready landing page for a project in minutes, using the project’s own listing photos and the pricing already in your CRM, and publishes it in one click.

Because the page is built from your live project data, the pricing on the page matches your inventory, and every enquiry it collects goes straight into your pipeline, tagged with the campaign it came from.

Connect your ad accounts to a CRM that carries each lead's ad source all the way through to the closed deal, and ARIA does exactly that.

Instead of judging campaigns by clicks or form fills, you can see which ads produced site visits and bookings, and move budget toward the ones that close.

A daily briefing that shows each rep's workload, follow-ups due and leads going cold tells a team leader who needs help before the day starts, and ARIA prepares one every morning.

Leaders can move leads to reps with the capacity to handle them, add coaching notes and compare performance across the team, so a cold patch gets fixed before it costs a deal.

Yes. ARIA calculates commissions from closed deals on the platform itself and keeps a record of every change, so nobody has to check the maths by hand.

Sales, finance and leadership work from the same figures, alongside timesheets and revenue summaries, which removes most of the back-and-forth that usually follows a payout.

Use check-ins that are verified against where your offices and project sites actually are, so attendance shows who was really on-site rather than who tapped a button from home.

In ARIA, attendance sits alongside the site visits and meetings already recorded in the CRM, and managers see it by branch without maintaining a separate spreadsheet.

Yes. ARIA's pitch assistant writes pitches in English, Hindi or Hinglish, shaped by the lead's stage and grounded in current research on the project and its market.

A first-call pitch reads differently from a final-negotiation pitch, and each one can include a loan illustration and comparable inventory, so the rep has something specific to say instead of a generic script.